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Hospitality

It's an exciting time for the Nigerian hospitality sector, which includes restaurants, hotels and leisure centres. The hospitality services and in particular the food service industry is one of the fastest growing industries in the country. This is mainly thanks to rising income levels, working women, increases in travel and longer working hours in general. However these factors alone do not guarantee success business owners in this industry have to minimise turnover, maintain the freshness and relevance of their brand and avoid operational pitfalls.

Our Hospitality practice is dedicated to ensuring that clients not only adapt to these changes in their industry, but emerge as the companies leading the way. Our practice draws on a wealth of global experience providing innovative and responsive strategies for hospitality and leisure businesses.

Sterling & Greenback has advised the management of fast-food chains, restaurants and food services, and hotels. Our projects in this sector have addressed corporate strategies, e-commerce strategies, and marketing and growth strategies.

We help clients improve the management of their operations, the profitability of their product lines, and the design of their organizations. We do this by focusing on the forces transforming their businesses, helping them develop strategies to capture leadership through their approach to consumers and key accounts, low cost players, industry consolidation, shifting business models, and front-line employee engagement.

Services Offered

Corporate Development

Sterling & Greenback specialises in managing the complexity of change and innovation using its deep industry knowledge of the hospitality sector to guide and support the development of successful strategies. We provide advice in areas of new sales systems, the emergence of new business models, the integration of supply chains and the formation of alliances are currently the key trends to which companies must respond.

Restructuring

Sterling & Greenback can help clients achieve an ultimate objective of being profitable and sustainable as high level of fixed costs and sharp fluctuations in demand in this industry makes companies especially vulnerable to financial crises - restructuring of projects helps in the development of measures that keep competitive in the long term.

Corporate Finance

We can assist with developing an optimal cost structure and a continuous assessment and adjustment of corporate portfolios through innovative and pragmatic decisions, which in turn increases the company’s enterprise value needed for attracting investment.

IT Management

Sterling & Greenback can support clients in auditing existing structures and in adapting their IT infrastructure to the new challenges of the hospitality industry.

Sustainable Development

Developing sustainable strategies are an integral part of the hospitality industry. Balancing costs, benefits, impacts and opportunities of different hotel development styles, looking at energy consumption, access to services and amenities, and the economic impact of changing societal trends are all areas of expertise Sterling & Greenback has to offer.

Implementation of new technology

Implementation of new technology is core to many modern-day businesses but this type of change often involve significant risks and requires a strong blend of both management and technical skills with the ability to manage complex issues, this is an area in which Sterling & Greenback has a lot of experience in.