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Many healthcare practitioners go through their training without learning how to manage the business side of their industry. However many go on to set up their own clinics, hospitals and pharmacies with just their clinical skills to fall back on. This leads to many of the outfits being poorly run with slim profit margins.
With a population of 150 million in Nigeria, the demand for healthcare services is huge but the industry still remains in a moribund state. Many analysts have put most of the blame at the lack of investments in the sector by the local, state and federal governments, but the private sector are really not faring much better. It can be said that the private sector woes could be down to mismanagement, as many health organisations have readily pointed out that the demand for healthcare is underserved in the country but yet many healthcare providers are struggling to be profitable. The lack of business expertise can be put forward as the main reason why many healthcare providers in the private sector have failed to take advantage of the huge demand for services in the country. Sterling and Greenback looks to address this lack of expertise through its suite of healthcare services. The healthcare unit is run by professionals with significant business experience and in-depth knowledge of the healthcare sector and offer services which range from providing business advisory advice for start-ups to complex costs benefits analysis for large hospitals. Services OfferedPractice Management ServicesWe can cater for solo or small group practices would are looking to group their client base or are just trying to get their practice off the ground. Some of the areas we can help in include;
Hospital Based ServicesOur consultants work with some of the hospitals in the country to make them more efficient. We can assist with the following;
Information Systems and ManagementInformation is one of the biggest assest that healthcare organization posses and we work closely with our clients to harness that information using readily available leading edge technologies.
Financial ServicesWe work with clients in developing budgets for overall operations of the business or for particular programs they need to run. We understand that as well as providing a social service, healthcare organizations are also businesses as well which need to profitable to survive.
Marketing and Public RelationsWhile healthcare providers are prevented by law from advertising their services, there are still a number of ways they can market their services without failing foul of the law. Some of the marketing tools we use to help our clients improve their business include;
Patient ServicesThe services offered here would be focused on making patient visits to the healthcare provider as pleasant as possible. The more pleasant patients find their visit to a healthcare provider, the more likely they are to come back again and recommend the services to family members and friends. Some of the methods that are used to improve patient services and increase patient retention include;
Personnel Services
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